Top fast food chain and restaurants customer for customer satisfaction named in ACSI

The American Customer Satisfaction Index (ASCI) is the national cross-industry measure of customer satisfaction in the United States. According to the latest ACSI reports 2018 Chick-Flick-A dominates over the fast food industry in America. This year survey was conducted with 22,500 customers who were asked about the quality of products, services and satisfaction with more than 380 companies in 46 industries and 10 economic sectors.

Measured on a scale from 0 to 100, with 100 being the highest all the food and restaurant were scored keeping in mind their food accuracy, wait staff behaviour; food quality; beverage quality; restaurant cleanliness and layout; food variety; beverage variety; and website satisfaction. Chick-fill-A was ranked 87 for the third year in a row. After Panera Bread at 81 came Subway at 80 and Arby's at 79. Pizza Hut the highest gain in the ACSI category with the marginal increase in customer satisfaction and this was because of the changes that included a new rewards program and improvements in equipment, technology and marketing. Pizza Hut even went to an extent of introducing oven-hot delivery that looks forward to delivering hotter pizza just for the customer satisfaction.

On the full-service restaurants' list, Texas Roadhouse topped the board with 83 points breaking previous year score by one point. Cracker Barrel another fast food chain fell by three points from the previous year. Travis Doster the spokesperson of Texas Roadhouse said consistency with service is the only reason that makes the customer come back to them. The initiative was taken by Longhorn for serving larger steaks and decrease menu options replicated customers' requests, which assisted them rebound from their 2017 slump of 77 to 81, showcasing the importance of customer review in uplifting the index of the restaurant or fast food chain. The third place on the list is bagged by Olive Garden with 80 points, one less from last year. The restaurants that scored 79 are Outback Steakhouse, Red Lobster, Red Robin and TGI Fridays. Red Lobster and Outback Steakhouse decreased by 2 and 1 per cent, respectively, while TGI Fridays surged by 4 per cent. Following the request of the customer about healthy about a healthier option, full- service restaurants soared high with 4 per cent. According to SCSI reports, there is an increase in food accuracy from 1 to 88 per cent in the year 2018.