Decorative coatings or architectural coatings are the finishes and paints that are applied on commercial and residential buildings. They are mainly used to add colors to the room and make them attractive and fresh and to serve as protection from moisture, corrosion, bacteria and UV radiation. The decorative coatings have various applications such as interior and exterior house paints, primers, sealers, varnishes and stains. In recent years the beauty of products in terms of looks and appearance and its aesthetical Values are important in making the product stand out of the other products. Based on the type of architectural coating the market can be segmented into exterior water based coatings, interior water based coatings, exterior solvent based coatings, interior solvent based coatings, architectural lacquers and other architectural coatings.
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Some of the major challenges faced by the decorative coatings industry is the stringent regulations regarding the usage of toxic chemicals in coatings and has forced decorative paint formulators to seek for environmentally friendly and innovative solutions. Various factors such as the environment regulations, health and wellness concern, technology and convenience, are playing an increasingly important role in the global decorative coatings market. The growing end-users awareness of the advantages of reduced volatile organic compounds (VOC) emissions has hasten the consumption of water-based decorative coatings and are expected to replace solvent-based products in interior applications. Some of the key players in this market include Akzo Nobel NV, PPG, Dulux, Dow Chemical, Sherwin-Williams, BASF and DuPont etc.
This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Rest of the World
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
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