Monday, 23 March 2015

Global Power Banks Market - Industry Segments And Forecast 2020

A portable charger used to charge a wide range of digital product is called power bank. Power bank is also called battery charger. It is used as back-up charger, an external battery or plug-in charger for charging battery cells or rechargeable battery. Power bank is a suitable way to charge electronic device whenever and wherever needed. Mobile devices, digital cameras, laptops and tablets can be charged using power bank. The power bank is designed on the basis of device being charged. Power bank can be re-used and recharged. Milliampere-hour is the measuring unit for the capacity of power bank. Higher Milliampere results in the higher storing capacity of power banks. 

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Power bank comprise of lithium batteries as they are affordable, compact in nature and widely available. A power bank is different from each other even though the battery capacity is exactly the same; in terms of compatibility, pricing, cell quality, internal design, size and cell grade. Power bank batteries are categorized as cylindrical battery, square aluminum case and polymer battery. Due to the high mechanized cost for battery cell made of Lithium-Polymer comparing it to Lithium-Ion, the price of power bank made of Lithium-Polymer battery is higher than the power bank comprise with Lithium-Ion battery. Casing made from standard shell offer protection from any leakage or harm from the power bank. A power bank in general will require 5V/1A for optimum charging period across the globe. Power bank quality, cell PCB board design, actual capacity and reliability are factors determining approximately device charge per cycle.


Mobility and versatility are the most important features of power bank. Power bank are available in various sizes, shapes, capacities and colors. Global power bank market can be segmented on the basis of application and product type. Mobile phone chargers and Electric vehicle chargers are segments of applications. Solar power bank, power bank with LED and built-in rechargeable line are segments of power bank products.

Improved living standards, increased consumer purchasing power and rising economies are uplifting electronics market. The demand for power bank rises as electronic devices comes with low battery capacity. Longer duration usage of smart phone, increased demand of smart phone and increased usage of tablets has spurred the market growth of power bank globally. Functionality of electronic devices are increasing, propelling power bank market. Smart phone battery life has been a problem for consumer. This constraint has become opportunity for power bank companies. Safety is a concern as low grade power cells can be volatile based if overcharged in case of lithium-ion battery.

China is the important player in the power bank market, increasing demand across the world is increasing opportunities globally. Cell phones are sweeping the developing world as the technology become cheap. Growth of power bank market will increasingly rely on emerging market as Western Europe, Japan and North America reach saturation. Power bank is expected to attain success in developing nation where the power grid is lacking.

Some of the global players in power bank market are BYD Battery Company Limited, Energizer Holding INC, LG Chem Power Inc., Philips, Sony Corporation, Lishen, Buffalo Technology, Samsung Electronics, Ultralife Corporation and Sanyo among others. Research & developments and innovations are adopted by the companies as the strategies to rise in the power bank market.

This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
  • North America
  • Asia Pacific
  • Europe
  • Rest of the World

This report provides comprehensive analysis of
  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

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